What is a custom brand session?
Growing a creative business takes time, effort and the balance of many spinning plates. Businesses, much like their owners, are constantly evolving. Add to that the busy-ness of life that most of us are constantly juggling, and you often get a brand representation that is perhaps not as cohesive or clear as is could be.
A custom brand session helps to bring a new or evolved brand to life through curated and styled imagery that helps to reflect the growth of your business. Similar to a styled shoot, these sessions are collaborated on over several weeks and are often accompanied by logo updates and content curation, while allowing time and space to get clear on the end vision and goal for the creative client.
A look behind the scenes
It’s often difficult to showcase what goes into a creative business, especially when the locations or situations may not be the most visually favourable to represent your business or brand. By setting up a custom styled session, you get to produce work that fits your brand aesthetic directly, helping you build up a library of professional imagery to use across every platform your business and brand shows up on.
Showing up as a creative business owner
Have you been using the same profile picture across all platforms for a little too long? I know I’m VERY guilty of this myself. Because as creative business owners we ARE our brands, it’s important to show up and represent them as best we can. As part of a custom brand session, we update your headshots and profile images to showcase you in your working environment in a way that helps your clients recognise and relate to you and your business, ultimately making your products and services more approachable and attainable.
Making space for doing what you love : content batching and image libraries
Almost every busy creative I work with wishes for just a few extra hours at the end of the week. While many of us choose this path for more freedom and flexibility, the juggle of many business hats alongside life leaves little to no time for anything extra. That’s where content batching and image libraries play a large role in the success of a curated and seamless brand. I’ll admit, I’m much better at doing these two things for my clients than I am for my own businesses, but I see and most importantly, feel, such a difference on the months I take the time to content batch.
Sitting down and planning out a few scheduled posts, curating a social media calendar and making sure you have the relevant images loaded and lined up from your library for quick and easy use (sometimes even while waiting in line at the grocery store), can be a total game-changer to how you and your business show up for clients.
A custom brand session results in a variety of images that can be used on websites, printed material and of course, social media and advertising. My clients often opt-in for an additional content curation service that matches these images with written content that’s ready to roll out according to their marketing and business building needs.
What you’ll get from a custom styled personal branding session:
A styled and custom personal branding session is planned ahead and simply put – is a visual showcase of you and your creativity at work. Investing in a custom brand session allows time for us to really conceptualise and create up to three different looks that truly represent you, your business and your brand.
Ready to grow your creative business?
